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The "Twisted" Appeal of David Yurman Jewelry

David Yurman RingsFor women who love modern jewelry that still has flow and grace, David Yurman jewelry has long been a staple. In operation since 1979, David Yurman's jewelry company has made a name for itself with cable jewelry.

This unique "cable" jewelry is comprised of typically sterling silver ropes that have been twisted together for a look that's part ancient Tibetan, part Park Avenue glitz. That combination has proved to be intoxicating, driving sales of David Yurman jewelry into the new millennium and creating yet another status symbol brand.

For those who love the instant recognition that signature Tiffany pieces receive but who long for more color in the their jewelry wardrobes, David Yurman bracelets and earrings are excellent investments. Working with gems that range from brilliant blue topaz and amazing amethyst to rich onyx and aquamarine, there's a wide range of colors to choose from.

The premier David Yurman jewelry line is the Cable Collection, and the company's marketing machine has made an incredible name for this signature twisted cable style. Campaigns featuring Kate Moss and Naomi Watts have added cache and a couture sensibility to the brand.

David Yurman Gold JewelryWhile most David Yurman collections feature silver, the 18-Karat Gold line offers delicious treats for gold lovers. Many styles feature intricately crafted chains, most of which offer enough heft to add drama to an outfit without any of the fussiness that other jewelry can add. You can also find pearl jewelry from this dazzling designer in addition to Silver with Gold items.

However, one of the most distinctive lines that the David Yurman company offers has to be Silver Ice with Diamonds. The pieces of this flagship collection--which debuted in 1994--feature diamonds with sterling silver, a rare but powerful combination that is well-suited to women who are casually elegant. If you're interested in investing in top-quality status jewelry without the pretense or obviousness, then David Yurman jewelry is worth looking taking a second (and third, and fourth) look at.

 

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